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THE FERNET-BRANCA COIN CHALLENGE WINNER 2024 HAS BEEN DECIDED
CONGRATULATIONS TO
CHARLOTTE PATTERSON,
BURNT MILK HOTEL, LIVERPOOL
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‘THE INDUSTRY MEANS TWO THINGS, CONNECTION AND CREATIVITY’
I have reimagined the iconic fernet “mas-croc” Fernando, and the monkey from the “Monkey See Monkey Do” advert. In my version, the monkey is no longer trying to copy Fernet, instead taking part in a bartender’s handshake; representing those unlikely friendships that form through working in bars.